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“There is perceived value when consumers interact with wine brands that either charge or don’t charge for tastings but when a wine brand gives tastings for free, the perceived brand value is lower and in most cases this correlates to lower conversion rates as well as average order values” Wine Australia Market Insights Manager Peter Bailey
In the US, the research found that seated private or formal tasting experiences where a booking is required, provided a more personalised experience, and generated a significantly higher amount of revenue per person.
Take online bookings 24/7 for all tastings, winery experiences, regional tour guides, and small cafes or restaurants.
You may or may not charge for your tastings, but it makes sense to take bookings as it is the most efficient way to capture visitor data so that you can target them again once they've left your cellar door.
How many give you their data before they leave?
This is a missed opportunity to easily capture your visitor data.
Our widgets are a simple & easy-to-use software application that allows you to add your business management solutions to alternative digital platforms.
Make sure your events target the consumers most likely to book them without any additional advertising.
Sell your wines DTC via multiple channels in order to increase visibility & sales.
Regional geolocated directory & itinerary planner
24/7 bookings across all channels for tastings & winery experiences
Phones are the No.1 choice of access to content & customers expect a great experience
Directory & individual business apps with opt in alerts
Intuitive & personalised for an enriched user experience
Rate users & businesses for a balanced assessment
Intuitive processes for successful events
Alerts, social media, sms, voice, email, API
Aggregate, identify, understand & react
Regional geolocated directory & itinerary planner
24/7 bookings across all channels for tastings & winery experiences
Phones are the No.1 choice of access to content & customers expect a great experience
Directory & individual business apps with opt in alerts
Intuitive & personalised for an enriched user experience targeting a global audience
Rate users & businesses for a balanced assessment
Intuitive processes for successful events
Alerts, social media, sms, voice, email, API
Aggregate, identify, understand & react
Deliver the same open rate as sms, but without costs.
Pop-ups & banners can easily be added throughout your app to help guide & inform users.
90% of sms are read within the first 3 minutes & with an overall open rate of 99% providing you real impact.
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